[ Tips ] 一分鐘使用導覽
商品編號: 9-908-049 出版日期: 2008/01/29 作者姓名: Coles, Peter A.;Edelman, Benjamin 商品類別: Other 商品規格: 16p 再版日期: 2010/02/22 地域: 產業: Information technology industry 個案年度: 2007 -
商品敘述:
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.
涵蓋領域:
Entrepreneurship;Innovation;Competitive strategy;Corporate strategy;Search engines
相關資料:
Case Teaching Note, (5-908-062), 11p, by Peter A. Coles, Benjamin Edelman
哪些人也有訂購?