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 您所選取的商品項目

> Microsoft adCenter

商品編號: 9-908-049
出版日期: 2008/01/29
作者姓名:
Coles, Peter A.;Edelman, Benjamin
商品類別: Other
商品規格: 16p

再版日期: 2010/02/22
地域:
產業: Information technology industry
個案年度: 2007 -  

 


商品敘述:

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.


涵蓋領域:

Entrepreneurship;Innovation;Competitive strategy;Corporate strategy;Search engines


相關資料:

Case Teaching Note, (5-908-062), 11p, by Peter A. Coles, Benjamin Edelman